What's the first thing that
comes to your mind when someone says "public relations"? Schmoozing
or spinning? Creating buzz or building awareness? Most people think public
relations means generating publicity, and, in turn, sending news releases.
Nothing wrong with this model, but it’s a narrow definition of public relations
and it limits the results or exposure you could be getting.
Friday, December 28, 2012
Wednesday, December 19, 2012
Sport Marketing
Consumers currently have higher expectations than in the past. Dramatic improvement in
the world of media, communication,
and transportation makes economic activity in the world is getting connected. Product development made in one country can
attract the attention of countries
from other parts
of the world.
Wednesday, December 12, 2012
Blogs, Advertising and Customer
Advertising is a means of
communication for product delivered through various media so that the public
interest to accept and follow. Advertising is a medium of information created
in such a way that could attract audiences, original, and have specific
characteristics and persuasive so that the consumers or the public to
voluntarily compelled to do something in accordance with the desired action
advertiser. The function of advertising in marketing is to strengthen the drive
needs and desires of consumers for a product to achieve customer satisfaction.
Friday, December 7, 2012
TV vs Internet Advertising
cause not strong TV advertising as a marketing tool is the amount of time consumed for online communities on the Internet, compared to ten years ago. According to a study in 2003 (from Harris Interactive and Teenage Research Unlimited), among teens and young people spend time online an average of 17 hours per week (not including the time to read and send e-mail). While time spent watching TV among the only 14 hours per week, and to listen to the radio 12 hours a week. Moreover, with the widespread use of social networking such as facebook, twitter, and similar, in the last 2 years, make time to watch TV less and less.
Saturday, December 1, 2012
CSR in Acer lnc
Many of today’s businesses think
of CSR asmaking these types of paternalistic, charitable contributions. However, he continues, there is
another form of CSR, that is, the stewardship principle. According to this
view, corporations become stewards or public trustees by using their resources
to affect all people in society in fundamental ways, not just stockholders.
This latter principle led to modern stakeholder theory in which corporate
managers recognize the need to interact meaningfully with all groups who have a
stake in the organization’s activities. Although stewardship ideas were
discussed in the works of Abrams, Bowen, and Eells, it was during the 1960s and
1970s, that CSR underwent some of its most important iterations.
Thursday, November 22, 2012
The Golden Domed Mosque in The World
1. Dian Al Mahri, Depok - Indonesia
Golden dome mosque with the latest one is Masjid Dian Al Mahri that is located in Depok, West Java, Indonesia, precisely at Jalan Meruyung, Village Limo, District Cinere, Depok. The mosque is built starting in 1999, and the launch in April 2006. This mosque is the private property of Hajjah (Hj) Dian Djurian Maimun Al-Rashid, a businessman from Serang, Banten and the owner of Islamic Center Dian Al-Mahri.
Golden dome mosque with the latest one is Masjid Dian Al Mahri that is located in Depok, West Java, Indonesia, precisely at Jalan Meruyung, Village Limo, District Cinere, Depok. The mosque is built starting in 1999, and the launch in April 2006. This mosque is the private property of Hajjah (Hj) Dian Djurian Maimun Al-Rashid, a businessman from Serang, Banten and the owner of Islamic Center Dian Al-Mahri.
Tuesday, November 20, 2012
Microsoft Developing Transparant Monitor With 3D Sensor
Apparently Microsoft is secretly developing a cool computer that could potentially revolutionize the way we had been in using a computer. Developed by Jinha Lee, a researcher who now works in Microsoft, was born of a real product, during which only a fine science fiction movie viewers. Although the shape is still a prototype, the 3D sensor function that uses the Kinect sensor support can be seen already works pretty well.
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