Media and Advertise in Television

Media is a means of communication used to deliver and distribute advertising messages. Media may determine to whether or not a message is delivered to the target audience.Media an important part in advertising. Media directly related to customers of various psychographic and demographic dimensions. An advertising campaign could be carried out effectively and efficiently if the media were chosen according to the target audience.

3 Things to make determinations Media:

- Habit or behavior towards certain media target audiences
- The effectiveness of media for the presentation of the product

- Relative cost

In planning and designing advertising media has a very important role which the media is the bridge and the development of information for the public. We need a strategy to build a range of complementary and can create efficiency and effectiveness of the media. The strategy includes Media Line Top and Bottom Line Media.

1. Line up: Main Media in step promotion. This is done to reach the target audience as a whole. Media line up consists of media relating to print media and electronic media.
2. Bottom line: Media support in the Promotion. Intended as an alternative to promote nature of continue.

Advertising is any form of communication that is intended to motivate someone, potential buyers and sellers to promote a product or service, to influence public opinion, win public support to think or act in accordance with the wishes of the advertisers. Where advertising is an art of persuasion and can be defined as communication design and funded to inform or persuade.

basically advertising is a means of communication used communicators in this company or manufacturer to communicate information about the goods or services to the public, especially its customers through a mass media. In addition, all ads are written with the same goal which is to inform and persuade consumers to try or follow what is in the ad, the activity may be consuming products and services offered.

Advertising can be used to build up a long-term image for a product or trigger quick sales. Whether we realize it or not, advertising can influence but can also be passed so quickly. Advertising is very unique because the ads can achieve even delivered a lengthy and sometimes confusing. Since we paid advertising then we can select the appropriate media for installation or delivery of ads, so that its messages can reach the target group.

Television ads play an important role in:

1. Establish and develop a positive image for the company and products, through the process of socialization and well-planned.
2. Establish a positive public opinions against the company or the product.
3. Developing public confidence and consumer products companies that produce them.
4. Establish an effective and efficient communication with the public, so as to form an understanding and a common understanding of a product or service offered to the public by the company

The power of television media in comparison to the cost efficiency of mass media, television to reach people who are very broad public This raises the excess cost efficiency to reach everyone. Many advertisers view television as the most effective medium to convey commercial messages. Strong impact; advertisements on television to viewers in the form of audio visual. Creativity advertisers more can be exploited and optimized by combining motion, beauty, beauty, sound, music, drama, color, humor, and suspense. Strong influence; most viewers spend their time in front of the television as the entertainment, news sources, education, etc.

As most buyers, television viewers were more likely to choose products that are advertised on television rather than the products they did not know. The emphasis in this discussion is the television media power point number two and three, that television is a communication tool that has the effect that the research object under study was also publicized in the mass media television.

In addition to the promotion of goods and services, television media is also used as a tool to clarify or media to resolve issues, or global apology. Besides television is also used as a place to announce or publish something.

In the design of the media, of course, media selection becomes important because it relates to effectiveness and efficiency in reaching the target audience. Surely it can not be separated from the goals and strategies of the media so that the message delivered to the consumer can be achieved in accordance with the target.