Consumers currently have higher expectations than in the past. Dramatic improvement in
the world of media, communication,
and transportation makes economic activity in the world is getting connected. Product development made in one country can
attract the attention of countries
from other parts
of the world.
Despite entering new markets is
not easy to do. New players
often face many challenges in building a brand. To be
well recognized by consumers, the company adopted a policy to take the approach of
the sponsorship of
sports events.
sponsorship here include business financing associated with the organization, event, or other television programs. Marketing in the sport
allows a company to
reach a wider audience and a more creative
positioning association. Sponsorship activities also enable companies to connect with another event.
Sponsorship helps companies to build relationships with
listeners in the world. Public relations is done well it can build a
positive perception of a product. This makes the
company can contact potential
customers and create the image that
they have a positive perception
about the company.
By sponsorship, companies can improve
the company's image
as well as the corresponding event.
Sponsorship not only an advertising message itself but also give experience
and forge deeper relationships
with potential customers. Sponsorship helps companies raise the profile of the company and make a positive association with important events in
world sport.
Furthermore the benefits of sports sponsorship
in the marketing
impulse Sport membership,
sales, and recognition. These factors
are the greatest benefit to the company, the athletes,
associations, leagues and sports event manager. Well-planned,
effective marketing helps to understand the customer and market. and also information help
improve marketing decisions, company performance club,
or association. Because
of the status and importance
in public life, sport is considered
as a source of sustainable and profitable marketing.
