The development of communication technology touches all aspects of life, including in the field of public
relations and advertising. Public
relations and advertising became
increasingly easy to use technologies that are more advanced.
such as the internet and smartphones can
easily access social networking and
getting news.
Forms of video news
releases and press releases which was broadcast on television news,
it is almost the
same as the printed press release.
The difference, the VNR company's activities are recorded and then the
results are sent to the media coverage published
on the public through
the news.
With the VNR a company can
introduce products or services offered
to consumers with more detail. Let's take the example
of a company Microsoft recently
launched Windows 8 with a variety of facilities and services offered. In
VNR Microsof Windows
8 is told that in it there are some additional
facilities which became the new
standard, such as GPS, catalog news, advertising, live style, weather etc., and more importantly, Windows 8 has a completely new from
the previous generation. In VNR
and reviews Windows 8 also has maximum utility
when used on a tablet PC which is actually using
the touch screen, as is support for Windows 8 operating system with a touch screen.
This is very different from the ads. Ads Windows8
sung by Lenka Sountract
entitled Everything at Once is presented
with a short without review more about Windows 8. Only
a few times displayed services in
windows 8 as we
are looking for a position through
GPS services, photo slide show, the weather, watch video clips, email and
dancers accompanied the singer himself.
In ads, potential customers were just told that Microsoft has launched a new
product that is only shown a few
of the main services in windows 8. different
with VNR of windows 8 that discusses
the advantages and services windows 8 in
detail and clearly. It is used so that consumers know
more detail about
Windows 8 and the
services therein. In addition,
for prospective customers not
hesitate to use the windows 8 as in the
review or VNR was described system
requerment minimum of hardware to run
Windows 8 operating system perfectly.
VNR's
can yield valuable results for your organization in publicity, name recognition
and credibility. Being on the air also generates opportunities for future
exposure.
