Advertising serves to inform or sensitize an individual or a community of the existence of a product / service or a brand. At this time, people are bombarded by thousands of messages of advertisers, so that not all the messages of advertising can penetrate and smooth the way for a product / service or known by a customer. Thus, effectiveness is an advertising today is very different from ten years ago.cause not strong TV advertising as a marketing tool is the amount of time consumed for online communities on the Internet, compared to ten years ago. According to a study in 2003 (from Harris Interactive and Teenage Research Unlimited), among teens and young people spend time online an average of 17 hours per week (not including the time to read and send e-mail). While time spent watching TV among the only 14 hours per week, and to listen to the radio 12 hours a week. Moreover, with the widespread use of social networking such as facebook, twitter, and similar, in the last 2 years, make time to watch TV less and less.
The more sophisticated and cheap technology this time, making revolution transition from large to small forces, including in marketing. The main base in marketing today is not a transaction on a product, but switched to the relationship with the customers. The core of marketing now is to increase customer satisfaction through the creating of value for customers. Marketing has reached a point, where the customer support will influence the thinking of the industry, not the industry that will affect customers thought.
Advertising on the Internet or print media is certainly intended that the products or services known to many people and provide income. Advertise digitally is more effective and profitable than via TV or radio. Why is that? Through the Internet, advertise would have the potential not possessed when on TV or radio. Lack of understanding of the internet is not a barrier for advertisers to jump into the digital world. Because now have a lot of digital agency that specializes in online marketing.
This is the benefits of advertising in cyberspace:
1. Range. The world seemed limitless with a digital network or online. Limitation of city, county, state to look artificial and almost imperceptibly. This is due to the digital network can be accessed from any internet connected. Thus, digital or online advertising audience potentially larger than TV or radio.
1. Range. The world seemed limitless with a digital network or online. Limitation of city, county, state to look artificial and almost imperceptibly. This is due to the digital network can be accessed from any internet connected. Thus, digital or online advertising audience potentially larger than TV or radio.
2. Relationship. Hidden potential of digital or online advertising that is able to establish relationships with people anywhere and find out in a moment activities. It would be more beneficial for your advertise quickly and easily delivered, the consumer visits. By doing so, the opportunity to reach consumers is not difficult.
3. Creative opportunities. Through the internet, advertise can be made more interesting, different, and especially the more 'bite' so long remembered prospective customers. You can play around with text, images, to sound. Everything can and be more creative.4. Communication. If the print media, TV, radio or you have to go to where the confused and often ask editors, in contrast to digital now. Of course the internet you can chat directly with advertisers. This occurs by linking our display advertising, a website with a domain that supports what we advertise.
Remember that although the easy way, we should still be careful in selecting an online advertising services. because not a few who use this opportunity to deceive prospective customers by pretending to provide a place for advertising. Good luck!
