Advertising is a means of
communication for product delivered through various media so that the public
interest to accept and follow. Advertising is a medium of information created
in such a way that could attract audiences, original, and have specific
characteristics and persuasive so that the consumers or the public to
voluntarily compelled to do something in accordance with the desired action
advertiser. The function of advertising in marketing is to strengthen the drive
needs and desires of consumers for a product to achieve customer satisfaction.
Advertise in the Blog is one
of the most effective methods of marketing products. But before you advertise
there must be guidelines that we need to know for example, how much traffic
these blogs, content compatibility with products offered. Along with the
advancement of technology today to do with advertising through television,
print media, billboards, advertising agency, Advertising Online Blog and many
others. Benefits and online advertising
purposes These are:
- Build Customer Loyalty
- Remind customers and prospects consumers
- Recognize the benefits of the product or service offered
- Establishing and maintaining corporate identity
- Improve corporate reputation
- Encourage consumers to buy more
- Attract new customers to replace lost customers
- Helps increase sales
- To promote and introduce the business to consumers, investors, and any other parties
Consumers are not merely
persuaded by price alone, consumers are also driven by the benefits of the
product and what it can do for the consumer and it's the reason consumers to
make purchases. There are several reasons why a product is not sold in the
market, that is:
- Consumers do not know that product
- Consumers do not understand the benefits of the product
- Consumers do not feel the more value of the product
- Consumers do not see how the products that meet consumer needs
- The product is difficult to access by consumers
Blogs can be used for
branding a person or a product, for example you are an internet marketer, and
your blog is your branding gives to consumers about your product are and what
your product is, so we do not need a presentation because people who come will
read a description of a product. Additionally Blog has a two-way communication,
in addition to serve as a consultative mechanism between employees and
directors, can also be used as a means of collecting customer feedback.
Will indirectly increase
brand awarenes for the company. What do you think if there is a CEO want to
communicate directly with customers via blog? of course you do not think the
boss does not have a job? but on the contrary, you will get an impression of
great attention given by the company to the customer.
With the blog as a companion
to the main website, allowing to happen update news, articles, and comment
every day. This will be very beneficial for the company, because it will enrich
the content closely in relation to the products offered on the website. As more
and more additions contains (update), increase the frequency of the system
search engine to “visit” to the website.
Do you have the courage to
try blog marketing techniques in order to increase sales turnover of your
company?
