Crisis management, often referred to as risk or emergency management,
is the process that implements strategies to counteract the negative affects of
an event or action that can damage the reputation of an individual or an
organisation.
Public relations professionals are constantly implementing
campaigns heavily based in crisis communications theory to counteract negative
publicity. Many marketers, however, have not grasped the value of crisis
management and have shown an unwillingness to prioritise the function in
business operation. 
When
a negative
news about a product or service from a company spread widely among
consumers, it is all
done by the company almost
meaningless and may lead to the destruction to the
company itself. The destruction was
leaving behind a very badly. But when the
investigation began to find the cause, it is
often found that the
cause was a small spark caused by the news
source that seems harmless. News is not a problem that
looks like it could damage the popularity of a product or service as
the forest burned by a cigarette butt. It
is like the perfect
place for a problem that has disrupted business around the world.
This is called negative publicity and encourage
companies to have nightmares.
Negative Publicity is the adverse publicity that a firm may
incur due to a particular reason, which may lead to potentially disastrous
consequences. It results in the firm’s reputation among its customers and
competitors being badly tarnished. Needless to say, it hurts business real bad.
Like a cigarette
butts can burn the forest,
causing negative publicity
may vary, for example, customer anger, disappointment
former employees, Misleading interpretation of a
blog / forum post / quote interview
and spread unfounded rumors. While the allegations
may be true, more often than not the
reason that rumors inflict more damage.
This is a classic problems. A firm spends millions on
promoting itself online through endless publicity campaigns. It places
advertisements, sponsors discussion boards, forums et al till its name is well
known to all those who matter. Then all of a sudden, one stray comment on how
the last blog post by the firm’s CEO hurt the sentiment of a potential customer
surfaces. Like all things that should not spread, it snowballs and garners attention
from everyone who thinks he is somebody. The forums are now pasted with hate
mail and the firm loses face overnight. The very tool of publicity, the
Internet, has stung back and stung deep.
Publication negative impact very bad for the
company, for example, clearly,
the business is not growing under the negative publicity,
the company may have to take back all of their
products, the company shares could
fall dramatically. All the consequences it may even cause the company to be out of the competition,
and the company may even go bankrupt. To overcoming
with the effort is look into the problem, work out a plan of counterattack, give
out concrete proofs of safe-practices and follow up progress continually.
Of course, your goal should always be to steer clear of such
occurrences completely. Dedicate a team to keep a sharp eye on all fronts,
including the Internet(blogs, forums, social networks, search engine rankings,
websites of competitors etc), for any comments or developments that might turn
ugly. Although it can never be all-encompassing, it’s better to be aware of
possibilities than being caught unawares.
